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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... the recession in the UK, he said: 'I don't intend to participate in it.' That's my view. Consumer vs ...