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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints ... Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ... . Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web ... launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... ". StatCounter data is based on over 15 billion page views per month (four billion from the US and 850 million ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...