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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... -edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... . BRAND VIEW - Sue Swanborough, HR director, General Mills UK Ireland - What processes does General ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Brand barometer: Tablets, which one is most prominent online?

By Gemma Charles, 11 May 12, 01:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

of consumers in its big, developing-world markets, Samsung took the opposite view, wor-king to price its range ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

and Ireland , says: 'As a brand that has always put consumers at the heart of our product innovation, we view ... ,000 views in the first two weeks on YouTube , although little conversation around the ad registered ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... , as the technology develops, and most importantly from my point of view the merchants technology develops ...