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Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... , as the technology develops, and most importantly from my point of view the merchants technology develops ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron

By Ben Hall, 27 March 12, 12:00

Perron views "moving at the right pace" as an essential component to Sony Mobile's success in the space. "Competition is fierce out there. We need to make sure we are bringing our consumer offerings at an accelerated pace." "It was about voice in the 90s, SMS at the end of the 90s...[now] will be about ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

. 'Social-media monitoring is important if you take a long-term view of your brand, though not so much ... terms used. Mobile phone brand Orange could get an odd view of the world by just searching out social ...

TalkTalk still most complained about telecoms provider

By Sarah Shearman, 23 March 12, 09:30

.google.com/spreadsheet/pub?hl=en_US&hl=en_US&key=0Aoq-fbohKJtSdEM3djVjcThzNU96MHV0aUJCWnBUcUE ... per 1,000 customers/connections, Oct-Dec 2011 {"dataSourceUrl":"//docs.google.com ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

accidentally referring to Facebook as Google, Wood also observed that if the social network reaches a billion ... 's unbelievable," he said. As well as focusing on two more "disruptive entrants" (Google and Amazon), he told ... sorts of catchily named services like RCSE which they're going to bring to the world." Of Google, he ...

Shift: Marketing to the cocooned consumer

By Nicola Clark, 14 March 12, 12:00

As someone who suffers from a lack of any sense of direction, I have developed an unhealthy dependence on Google maps. Much as my Beagle follows his nose at all costs, my focus on the blue dot is all-consuming. I no longer ask people for directions; instead, I place all my faith in Google. The truth ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

and functionality, it is much easier to construct a solid, common base from which to expand. Revolution 's view ... -tech industry and technology helps us tell our brand story.' Revolution 's view: Breaking out of the pack ... this now. Revolution 's view: HTML5 web apps will cut down on companies' development costs while ...