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Helen Edwards: Why borderline decisions can make or break a brand

. Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ...

John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Power 100: The UK's top marketers

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Industry view: Is easyJet's marketing makeover working?

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thou...

Unilever tops 2012 Marketing Society Awards nominations

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Boris bids for Tech City to join London & Partners

's economy. Tech City was integral to the opening of Google's technology community centre in London's Old Street last September. The mayor, writing for Brand Republic yesterday (25 April), said: "I ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

viewing BA, Air France and KLM as the competition, the days of easyJet's ad clashes with Ryanair are over ... . Favourite ads The Guardian 's 'Points of view', Levi's old ads and Stella Artois' work. THE CAMPAIGN ...

'Flawsome' brands will win battle for consumers' hearts

takes, and is likely to be, one idiot,' he added, with refreshing honesty. His view was echoed ... that this extends to how consumers view brands. It suggests that people will embrace brands that are 'Flawsome'; a ... organisation and in research, understanding how your employees and customers really view your brand. - Own ...

Thomas Cook close to £1.2bn refinancing deal

, a figure he was "pleased with" in view of the current economic climate. Follow Loulla ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

's marketer Click here for the US view on the Diamond Jubilee However, his role is made more complex ... to the sense of urgency and excitement and to a strong desire to do it right. Back to top EXPERT VIEW ...

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