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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

of customer experience - a more holistic view of the brand that takes it beyond the product and its ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

of supporters, yet in two weeks time over 60 business leaders will gather at Google to reflect on and take credit for an amazing turnaround. Crucially, brands are joining in numbers: Aviva, Barclays; Google ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless expanse" for exploitation. Woods said: "We must act responsibly and show our willingness to continue ...