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Editor's comment: Google's evolution is key
Last week, Google's Larry Page and Sergey Brin delivered on Hollywood's promise, unveiling a fleet of self-driving cars capable of using Google Maps data and whisking passengers from A to B. Needless to say, the announcement marked a significant departure from Google's core search advertising business ...
Coca-Cola axes Rooney campaign following prostitute allegations
are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ... for seven years and he continues to be a Nike athlete." This view was echoed by an EA Sports spokesman ...
Branson to join in Virgin Trains zombie game
Richard Branson - that invade Google Street View and Facebook. ... . Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ... at Virgin Trains, said: "We re very proud to have created an exciting new interactive Google Street View ...
Book flights on the go with Cathay Pacific iPad app
The iPad app enable users to view flight information, book flights, check in and view city-guide information on more than 70 destinations offered by Cathay Pacific, and on the frequent flyer Marco Polo club. The app is currently available in English, but more languages will be available with the next ...
The iPad bandwagon rolls into town
Apple's Regent's Street store in London last night and into the early hours of this morning, hoping ...
Google watch - Google quits China and buys UK's Plink
While Google is watching you, we make sure we're watching Google. ... in its Buzz social network and Street View and called on the company to incorporate a set of privacy ... Google finally went through with its threat to pull out of China, winning plaudits in the West ... acquisition. - In March Google took the huge step of closing its Chinese site. It first announced its ...
Masterclass: Personalised ads
The 'remarketing' feature within Google's personalised ad service has put a fresh twist ... Google's recent announcement that it is rolling out a personalised banner ad service has brought ... and then serves ads for that brand when they access sites within Google's Content Network. Samsung and Center Parcs (see casebook) are among a number of brands already signed up to the service. Google ...
Digital Work: From brief to browser
to purchase and construct virtual buildings on any street in the world using Google Maps.Players earned rent ... Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of Monopoly City Streets. The company wanted a 'big idea' to promote this new version of its classic board ...
Future TV: Telly's vision
years the viewing experience has been dominated by screens: huge ones in your living room, small ones ... friends. But the method of delivery, the device via which we watch, the window of viewing time, the way ... tangible, more desirable?" Do we want it? Enthusiasts tend to gloss over the fact that 3D viewing ...
Profile: Anna Rafferty, managing director, Penguin Digital
The 39 Steps told through Google Maps. Another, Your Place and Mine, was written live online by two ...
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