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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

(total content views and average views per page) and ad performance. The data will be available to all ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

By Jeremy King, 25 May 12, 11:08

The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ... at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Debenhams revamps comms team with senior hires

By Sara Luker, 25 May 12, 08:37

The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

the aesthetic alien s point of view, humans might seem like the sloth in the machine . He might remark ... better selves. And to be fair, humans have made a lot of progress; a short viewing of Spartacus ...

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... on enjoying a peaceful life. In addition, their views on being open-minded, helping people and achieving ...