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Government in marketing rejig

By Gemma Charles, 15 January 08, 08:45

on Advertising with the Government Strategic Marketing Advisory Board (GSMAB) is a clear indication ... , the GSMAB will monitor all government marketing activity, not just spend through the COI, which, according ... . Significantly, there are no spend figures for other government marketing, as Alan Mayhead, the chairman of the GSMAB, pointed out. There s an awful lot of marketing expenditure being undertaken by government ...

Government to cull sites

23 June 09, 12:00

The government has set a target of closing more than 95% of its consumer and business websites ... the government, according to Ofcom. However, communications minister Lord Carter said it is confusing to have multiple government websites with no architecture linking them. In the 'Digital Britain' report launched last week, Carter stated that government should develop a 'roadmap' to a new programme of digital ...

Direct choice: HM Government

By Neil Rycraft, Strategy partner, Zalpha, 25 August 04, 12:00

the government has done than on what we could do to prepare for any emergency, which has led some critics ...

Ofcom questions 'government' TV

05 August 08, 12:00

under greater scrutiny than other government-funded series. The latter includes Life Blood, which ...

What government expects of advertisers

By James Curtis, 04 March 04, 12:00

How can marketers win more influence over government policy? James Curtis asks those in the know. ... she thinks the government expects of advertisers. Her speech comes at a crucial time, with advertisers at the eye of the storm currently raging over obesity, and the government under pressure to restrict, or even ban, the promotion of junk food to children. So, when Jowell talks about the government ...

Government spend rockets by 70%

By MARK KLEINMAN, 26 July 01, 12:00

The government's annual adspend has soared to a record high of almost 200m, according ... details its income from all government marketing and public information initiatives, revealed ... . The spend cements the government's status among the UK's biggest advertisers, putting it just behind ...

Government's campaign for smoke alarms

06 September 01, 12:00

The government is aiming to reach the 20% of people who don't have smoke alarms in their homes with a hard-hitting campaign through Euro RSCG Wnek Gosper. The two 30-second TV ads depict several memorial objects such as flowers, a park bench, and a gravestone. But each item bears the excuse ...

Government considers central marketing department

By Gemma Charles, 22 February 11, 08:00

A radical centralisation of the marketing function across the government and its executive agencies ... Centralisation would involve moving marketers out of individual government departments and into a ... by COI chief executive Mark Lund and Matt Tee, the out-going permanent secretary for government ... - an unpopular proposal with the marketing industry - and the use of government websites for ads. WPP chief ...

Government continues product placement ban

By Gemma Charles, 12 March 09, 03:08

LONDON - The Government has decided not to allow product placement in home-grown programmes in a ... ITV has long campaigned for a relaxing over the rules on product placement. The broadcaster, which reported losses of 2.7bn last week, has said it will fight the decision. Culture minister Andy Burnham said the Government had examined the idea of introducing branded products on screeen but had decided ...