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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

We'll Call You - E.ON

23 May 12, 12:00

Mktg: Hi, I'm planning on moving into a place with friends and I'm looking for the best energy deal, but we don't know exactly where it will be. E.ON: If you want a rough quote, you can go on price-comparison sites such as energyhotline.com, which is the independent one set up by the governing ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency ... agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ... . UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

their tickets still look cheap to the consumer. As the Government appears to not be budging on the increases ...

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

added: "We match our Government money pound for pound and the campaign is no way nearly over. "We ...

Thomas Cook head knocks Government's 'stay at home' campaign

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:56

Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism ... the campaign because it made sense for us commercially", but that the Government should be supporting tourism ... the VisitEngland campaign." Ailles called on the Government to recognise the economic benefits that overseas ... , according to recent ABTA research. Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...