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Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Pepsi unveils first global campaign

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

John Smith's creates responsible drinking campaign around Grand National

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Government returns to shock tactics in latest anti-smoking ad

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers

VisitEngland calls on celebrities to kick start £5m domestic tourism push

and as a Government, we will know whether this type of campaign works and what the return on investment is ...

'I'm our marketing director', says Ryanair boss Michael O'Leary

on 1 April, O'Leary said the government should focus taxation on hotels and restaurants instead ...

Gov campaign educates teens about rape

-term campaign run by the Government, called 'This is abuse', which seeks to help teenagers to form healthy ...

VisitScotland looks to stars for £140m Disney boost

VisitScotland and Disney will be promoting 'Brave', an animated film set in the Scottish Highlands, with 7m backing from the tourism body and the Scottish government. VisitScotland will advertise on television in the US for the first time in over 12 years, with the aim of using Disney's reach to convert ...

VisitBritain and DCMS in £25m global tourism push

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

Review of the Year: Top 10 marketing moments of 2011

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

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