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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Thomas Cook head knocks Government's 'stay at home' campaign

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:56

Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism ... the campaign because it made sense for us commercially", but that the Government should be supporting tourism ... the VisitEngland campaign." Ailles called on the Government to recognise the economic benefits that overseas ... , according to recent ABTA research. Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

As the COI shuts up shop, the new public ad structures, under the auspices of the Government ... CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY' It has been a ... the coalition government was installed, adspend - which had soared under Labour - was slashed in line with its ... year has been winding down. The Government Communication Centre (GCC), led by executive director ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers

Government comms boss Grey defends COI closure

By Gemma Charles, 26 March 12, 02:00

The senior civil servant in charge of government marketing campaigns has defended ... Speaking to Marketing, the executive director of government communications, Jenny Grey, said: "The government is continuing to invest in creating campaigns where it can show value for money and ROI ... . It will not be directly replaced but instead a Government Communications Centre (GCC), led by Grey, will take on some ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid ... . But the responsibility of being in government isn t always about doing the popular thing. It's about doing the right thing." Over the summer, the Government will consult on whether to set its preferred price of 40p per ... will be hit by a 100 to 135 increase. At the same time, the Government will also consult on banning ...

Government seeks brand 'friends' for youth marketing plans

By Gemma Charles, 28 February 12, 08:00

The government is calling on brands to help shape its youth marketing strategy, aimed at preventing ... government dropped support for campaigns on several issues after it was formed in 2010. These included ... of 7.7m, 3m and 1.4m drives respectively un-der the previous government. ...

Acting government communications chief given permanent role

By Gemma Charles, 20 January 12, 04:40

Jenny Grey, the acting executive director for government communications, has been appointed ... director role was originally announced along with the closure of the COI, government insiders had suggested that the government would fill the role with a marketer from the private sector. However, Grey does not fit ... said: "British communications industries lead the world in creativity and innovation and the government ...