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Government comms boss Grey defends COI closure
The senior civil servant in charge of government marketing campaigns has defended ... Speaking to Marketing, the executive director of government communications, Jenny Grey, said: "The government is continuing to invest in creating campaigns where it can show value for money and ROI ... . It will not be directly replaced but instead a Government Communications Centre (GCC), led by Grey, will take on some ...
Government alcohol strategy comes under fire from advertisers
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...
Industry bodies respond to Government plans to tackle binge-drinking
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid ... . But the responsibility of being in government isn t always about doing the popular thing. It's about doing the right thing." Over the summer, the Government will consult on whether to set its preferred price of 40p per ... will be hit by a 100 to 135 increase. At the same time, the Government will also consult on banning ...
Osborne reveals tax breaks for video games producers
The Government is to introduce tax breaks for the UK's troubled games industry, while the level ... into administration. In a tongue-in-cheek comment, Osborne said: "It is the determined policy of this Government ... campaigned for tax incentives for the production of animation in this country from the Government ...
ISBA Conference: President spotlights online behavioural ads debate
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...
Walsh and Branson attack UK aviation policy's effect on growth
when Air Passenger Duty is already the highest aviation tax anywhere in the world, the Government has ... of 5bn worth of investment, due to the Coalition Government's aviation policy. He said: "We can ... with new routes and take on thousands of new people [if the Government reversed its position ...
Is marketing at a crossroads?
to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...
Battle of the tech patents: is marketing the winner or loser?
patents and the products produced by them. The UK government, for example, is considering a scheme ...
Ben & Jerry's renames ice-cream in support of gay marriage
The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...
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