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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

By John Reynolds, 23 November 11, 12:23

Northern Rock ended its sponsorship deal with the club just days before the Government-owned bank was sold to Richard Branson's Virgin Money. The contract runs out at the end of the Premier League season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ...

Northern Rock sold to Virgin Money

By John Reynolds, 17 November 11, 10:03

out a major advertising campaign early next year, following today's sale of the government-owned bank. ... The British government today (Thursday) agreed a deal to sell Northern Rock to Richard Branson's Virgin Money. The government bailed out Northern Rock during the financial crisis. Virgin Money said the transaction is expected to be completed by 1 January 2012. The deal will give the government ...