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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

. The Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...

Downing Street's head of digital signs up to Revolution Forum

By Staff, 25 November 11, 11:08

Jones will talk about how the government is leading the move to digital and heads an influential line-up of digital experts at this year's Revolution Forum, in association with Marketing, which takes place from 12 to 13 December 2011, offering brand marketers a free delegate place ...