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BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

UK will enter recession, suggests consumer confidence index

By Matthew Chapman, 28 October 11, 08:23

Research, suggests falling consumer confidence might mean the Government will have to rethink its economic policy. Moon said: "The climate for major purchases has worsened, suggesting the government can't rely ...

Sector Insight: Car retail

By Jane Bainbridge, 05 October 11, 12:00

by the government's scrappage incentive scheme in 2009 and 2010, which offered consumers a 1000 trade-in bonus when ...

Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

. 'Incoming foreign brands now have to prove, to the government and the market, why they should even be here ...

Npower to introduce first electric vehicle tariff to UK

By Loulla-Mae Eleftheriou-Smith, 13 April 11, 01:44

to three years. Earlier this year, the Government launched a scheme to subsidise electric car purchases ...

Marketing Society Marketer of the Year

By Marketing Staff, 12 April 11, 09:00

, Mackenzie recently joined the board of Mothercare, and was a member of the recent government Communications ...

EU in talks with F1 body over electric car championship

By Alex Brownsell, 04 April 11, 08:45

'Automobile (FIA), which governs Formula 1 (F1), about launching an electric car, go-karts and single-seater racing ... to the ultimate conversion of the European car industry." In the UK, the government has committed 43m to a ... , but an amount considerably lower than the 230m originally promised by the previous Labour government. ...

Brand Health Check: Hyundai

By Alex Brownsell, 16 March 11, 12:00

at least, is to hide it in the garage. That all changed when the government launched its scrappage ... in the UK. Scrappage is no more and the government introduced a VAT hike at the start of the year ...