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The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

By John Reynolds, 09 March 12, 01:30

hot topic but Coe, whose Locog team have worked closely with the Metropolitan Police and government ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing ... and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ... In This Together', called for a 'responsibility deal' between government and businesses. July 2010 : Health ... the trends in obesity'. March 2011 : Government formally unveiled 'Responsibility Deal', backed by more ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

By Staff, 07 September 11, 12:00

, and proposed solutions include a government levy and marketing restrictions on unhealthy food. ... . The government's role has to be to keep educating to change behaviour. The big retailers have played a part ...

Editor's comment: A silver lining amid the gloom

By Noelle McElhatton, 15 March 11, 10:00

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

The 'responsibility deal' may usher in a new era of 'healthwash'

By Chris Arnold, 15 March 11, 10:00

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...