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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency ... agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

that the Government wants tobacco companies to have "no business" in Britain. The Government has since launched a ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation ... the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what ... is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ... will lobby the Government for the Tech City Investment Organisation and the associated budget to be folded ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...

Energy industry to increase transparency over best deals for customers

By Matthew Chapman, 11 April 12, 09:41

. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living standards have been hit by above-inflation increases in energy prices. Government research indicates ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

As the COI shuts up shop, the new public ad structures, under the auspices of the Government ... CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY' It has been a ... the coalition government was installed, adspend - which had soared under Labour - was slashed in line with its ... year has been winding down. The Government Communication Centre (GCC), led by executive director ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. The danger is that the government will alienate a majority of tipplers, and set up a confrontation ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

It has been a mixed fortnight, to put it mildly, for government communications. ... memories of the heyday of government advertising, circa 2006. It suggests there are still marketers in government who take a long-term (that is, little payback in this parliament's lifetime) view of public sector ... of the new Government Communication Centre (GCC) era are now all too clear. The debate on whether ...