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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

, to government and the public sector, and to the UK economy as a whole, " they write. They argue ... use of data can bring significant benefits to consumers, to business, to government and the public ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...

BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

05 April 12, 12:00

. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...

Osborne reveals tax breaks for video games producers

By John Reynolds, 21 March 12, 04:14

The Government is to introduce tax breaks for the UK's troubled games industry, while the level ... into administration. In a tongue-in-cheek comment, Osborne said: "It is the determined policy of this Government ... campaigned for tax incentives for the production of animation in this country from the Government ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...