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Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan ... design. The ad ends with the historic car arriving at a lake, and its reflection showing the new A5 ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

webs-based initiative hosted by Bob Jeffrey, chief executive and chairman of JWT Worldwide, designed ...

Diet Coke updates Love it Light activity

By Loulla-Mae Eleftheriou-Smith, 11 January 12, 08:00

launching three new pack designs to advertise an on-pack promotion for make-up brand Benefit. The cans ...

Nissan ups its 'urban' message for Qashqai model

By Loulla-Mae Eleftheriou-Smith, 18 November 11, 01:25

on the design aspect of the vehicle under the current "ultimate urban car" brand messaging. ... it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style ...

Live advertising to Channel Me

By Steve Smith, managing director of Ear to the Ground, 19 October 11, 12:00

activations are designed to have digital touchpoints so that consumers can use their own personal digital ... to the Ground has continued to design live events, but we think of it more as creating and shooting 'live ads ...

BA aims to inspire consumers with 'mission' ad

By Loulla-Mae Eleftheriou-Smith, 21 September 11, 12:45

, designed to play up its mission "to serve" and its aviation heritage, after a debilitating period ... Designs'. It is supported by print, outdoor and further digital activity that will include "making ...

Marketing video report: Debenhams' Richard Cristofoli says high street is not dead

15 September 11, 12:30

Cristofoli reveals the thinking behind the retailer s autumn / winter campaign and talks about the brand s new positioning, putting designers at the forefront of its TV ads. Read the full interview in this week s Marketing or view the profile online now . ...

Barbie hits the red carpet in first UK TV campaign

By Staff, 18 August 11, 08:46

in cinemas. Jenny Watson, senior marketing manager at Mattel, said: "This campaign was designed ...

Greater Insight: Wendy Gordon, Acacia Avenue - Asking the right question

26 July 11, 10:00

to provide evidence of an a priori point of view. The lens of BE creates the opportunity to design ... , experimental methods, sample design, interpretation and recommendations. A few of us are making headway ...