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Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

of healthy family meal recipes, which are designed to increase shoppers' basket size. Follow Matthew ...

Energy industry to increase transparency over best deals for customers

By Matthew Chapman, 11 April 12, 09:41

. The new proposals are designed to deal with the inertia in the industry because customers are staying ... not change their tariff. Changes are also designed to make people more open to the idea of saving energy ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day ... humorous scenes of people falling asleep and is designed to encourage people to "snap a napper ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

identity by undertaking a strategic review of its design strategy. ... O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us ... Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...