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Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge ... The UK has been a world leader in design for decades. From the Mini Roadster to Vivienne Westwood and Apple's Jonathan Ive, British products and designers are noted for their innovation, creativity and a certain subversiveness. 'British design is in good health,' says Silas Amos, creative director ...

Embracing social business design

18 April 12, 12:00

? It is simple and it's brilliant, and it's probably what you would now call a piece of social-business design ... effective and innovative use of social media, it is because they have laboured and strategised to design ... -business design should span three steps. The first is education and audit. Where is your business at? What ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

later we added the other functions that associated with marketing market research, design as well ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

of us in the creative department, and within that we have a graphic design department, a digital design ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

quarterly publication this summer, Interbrand IQ, designed to showcase the work of the world's innovators ... has by no means neglected its own talent. As well as hiring two design directors and three creative ... and held design competitions. 'There's a real credo of people development going through its business ...

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

. The agency is starting to reap success from a new way of working called '70/20/2010', which is designed ... the CBS Big Bus Challenge 2011 for charity Compassion in World Farming. Its design contrasted the cramped ... -maker, a graduate of fine art, a TV producer and a product designer. COMMENDED OgilvyOne posted ...