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M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

A report suggests that the technology giant is working with management consulting firm McKinsey Co. to draw up the job-cuts plan. The cuts are designed to cope with the declining demand for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

. William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

. Designer brands. Still a small area but more luxury brands have extended into childrenswear with labels ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

? Brand strategy verdict: 1 out of 10 ' 5 off 40' is designed, and used, to mask the absence of a ...

Brand Barometer: Social media performance of Converse

By Gemma Charles, 20 April 12, 12:00

December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A record number of comments were posted on the brand's Facebook page. Its Chinese New Year collection ...