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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

. - To raise awareness for its Max Fresh Night toothpaste, Colgate designed the inside of takeaway pizza ...

RBS-branded rugby app converts 50,000 downloads

By Daniel Farey-Jones, 21 February 12, 09:35

The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

of us in the creative department, and within that we have a graphic design department, a digital design ...

RBS Insurance hires British Gas exec Vlemmiks ahead of sale

By Matthew Chapman, 12 January 12, 08:00

wider restructure of the senior management team, which was designed to give greater influence to brand ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

this year. The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket s design director and Carl Golsby, Marketing s art editor. ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

To view more information on each trend, click or touch its image. Once a text box has appeared you can click or touch it to return to the initial graphic. Sharepocalypse Now: Generation Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ...