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Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

is piloting a new style of re-designed "family friendly" restaurant , to better cater for children ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...

McDonald's trials concept restaurants with enhanced children's facilities

By Nick Batten, 25 January 12, 01:44

McDonalds is piloting a new style of "family friendly" restaurant, which boasts a new design

PizzaExpress launches celeb-led campaign

By John Reynolds, 17 January 12, 08:30

-year history. The design overhaul included the introduction of a black-and-white logo and a ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

this year. The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket s design director and Carl Golsby, Marketing s art editor. ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

To view more information on each trend, click or touch its image. Once a text box has appeared you can click or touch it to return to the initial graphic. Sharepocalypse Now: Generation Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ...

Social video explodes as brands 'become friends' with consumers

By Gemma Charles, 20 December 11, 12:34

they develop with the brand." Click to view interactive graphic ...

Starbucks to open 200 drive-thru stores

By Matthew Chapman, 01 December 11, 09:25

The move will challenge the dominance of McDonald's, which currently sells the most coffees in the UK. Starbucks claimed its new drive-thru stores "will bring new levels of comfort and environmental performance to the roadside". The Seattle-based coffee chain says the move is designed ...