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VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

the cream of British design talent for brand identity makeovers. - Almost one-fifth of all UK direct mail ...

Energy industry to increase transparency over best deals for customers

By Matthew Chapman, 11 April 12, 09:41

. The new proposals are designed to deal with the inertia in the industry because customers are staying ... not change their tariff. Changes are also designed to make people more open to the idea of saving energy ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

% was daft.' The overhauled marketing structure is designed to vastly improve these statistics ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...

What's the difference between an IT project and bungee jumping?

By Graham Oakes, 09 March 12, 12:00

an organisation. The marketing, sales, design and IT functions all need to be involved. If the management chain ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

and is currently talking to digital agencies about the design and build project. Number 10 and the enterprise ... is in discussions with digital agencies about the design and build of the platform. Separately, the Department ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

, the specific barriers and key insights. Once we get hold of those, we design our products and communication ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... in the mayoral election The campaign: Get Ahead of The Games Get Ahead of the Games' is designed to make ...