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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...

VIDEO: Can the public name the Olympic sponsors?

By Georgina Brazier, 18 April 12, 11:11

The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

Adwatch (Mar 7) top 20 recall: McDonalds

By David Hackworthy, strategy partner, The Red Brick Road, 07 March 12, 12:00

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy. ... 've always carried a torch for McDonald's, even though it got a super-sized shellacking from food lobbyists ... in which the creative plays out makes the spot work: more human connection, less food porn. This work ... the jump on McDonald's in terms of making tasty food, but McDonald's understands how to connect the brand ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

The campaign, created by Beattie McGuinness Bungay, showcases Cobra as the choice beer to accompany Indian food, while focusing on its heritage and its taste. Supported by cinema and digital ... blogger; and Vandana Verma, a food and lifestyle writer. Previous work for the brand used ...