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Are you suffering from a digital eating disorder?
I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...
M&S profits drop for first time in three years
The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...
Subway out-muscles McDonald's on Facebook
of the most popular UK fast food pages.
Sheraton Hotels brand chief discusses serving the 'social traveller'
are spending more on food and beverage. For three straight years we've set record highs for guest ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix. ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...
Premier Foods backs Great Little Ideas with social media push
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
McDonald's trials McWaiter service
restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ...
Adwatch (May 16) Top 20 recall: Bird's Eye
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
Kerry Foods marketing chief Chapman joins Kraft
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
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