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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

, including food, farms, electrical, pharmacy, banking, legal services and funeral care, to provide ... and The Southern Co-operative Annual Review. River also publishes the Co-operative Food magazine, which ...

Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

atmosphere and good food. What's your favourite holiday destination? Tioman in Malaysia has to be one ...

Tesco UK and Ireland chief Brasher quits

By Daniel Farey-Jones, 15 March 12, 08:00

for contibutions such as Clubcard and the development of Tesco s non-food business. Clarke said: "Richard has ... and the dunnhumby partnership; and over the last ten years has led the transformation of our non-food business ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Kellogg beats Diamond Foods to buy Pringles

By John Reynolds, 15 February 12, 04:14

Kellogg has beaten Diamond Foods in the race to buy Procter & Gamble (P&G) snack brand Pringles ... Kellogg purchased Pringles after a similar deal between P G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods. Kellogg's acquisition of Pringles will help it in its plans to become a global player in snacks, as it is in cereal foods. P G and Diamonds Foods ...

Co-operative Food to launch digital and print customer magazine

By Matthew Chapman, 14 February 12, 11:00

The Co-operative Food is launching a bi-monthly in-store customer magazine and a bi-monthly digital ... Co-operative Food magazine, published by River, will have a print run of one million. It will be available for free in all Co-operative food stores and other Co-operative societies including Midcounties ... will be available to view on The Co-operative Food website. Content will include simple meal ideas ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

, not grocery shopping. Live for IKEA Family is about home inspiration, not furniture. Completely London ... , Ocado, Warner Leisure Hotels, City Guilds, Whole Foods Market and P O Cruises. In January ...