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Everything Everywhere and Stagecoach trial mobile contactless fares
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
Premier Foods backs Great Little Ideas with social media push
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...
Hovis launches British Farmers Loaf with £3.5m marketing push
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...
Trinity Leeds kicks off online hype ahead of 2013 opening
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...
Google showcases professional YouTube content
It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...
Unilever tops 2012 Marketing Society Awards nominations
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
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