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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition. ... marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

Clubcard's relevance, cut-throat competition being only one. With about a third of all grocery volume now ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

By John Reynolds, 25 October 11, 08:30

Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support ... recipe ideas using products across the range of Premier Foods brands, will look to drive better ...

Waitrose unveils first loyalty card in strategic shift

By Gemma Charles, 25 October 11, 08:30

groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said the scheme was a way to say thank you to customers, as well as understand more about the food they love ...

Tesco revamps Direct to create 'Amazon-style' offering

By Rachel Barnes, 16 August 11, 08:30

of consumers with similar profiles. According to Tesco, it is expanding its non-food range 'by thousands ... .' Tesco's long-term ambition is to be as big in non-food as it is in food. Tesco.com has annual sales ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

By Ryan Newey, Co-founder, Fold7, 08 June 11, 12:00

. However, the US is not necessarily the country we look to when considering food choices, especially ... 's just me, or maybe it's an English thing. My mum always told me not to play with my food, and mums know ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... . Having axed Pepsi Raw in September, following what it called a 'less than successful' grocery roll ...