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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

years ago, the AA s efforts were almost exclusively spent fighting fires. Food, children, alcohol, green ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

recently added a 'great British summer' food range, beauty brand Space NK launched a Beautannia line ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

to this achievement. The fast-food chain offers coffee made from Arabica beans, but the overwhelming consumer ... . The market opportunity for McDonald's coffee offer was to distance itself from the world of fast-food brands ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

placed it at the top of the marketing strategy food chain. Enterprise Rent-a-Car and eHarmony asked ...

Advertising Agency of the Year : VCCP

By Alex Brownsell, 13 December 11, 09:00

included easyJet, Carling, Burton's Foods and Diageo. VCCP is rolling out easyJet's first pan ...

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

for Capital Growth, a partnership between campaign group London Food Link and the Mayor of London, to help ...

Antidotes for anxious times

By Jonathan Sands, Elmwood, 09 November 11, 12:00

to stay, garnished as it is with a daunting helping of pandemics, food scares, terrorism, global warming ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... of Innocent's DNA.' Innocent's venture into food in 2008, when it launched its Veg Pot line, was a product ...