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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

within its food division now contain less than one-third saturated fat, while renewably energy now ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

print ad is the latest in a campaign showcasing our non-food products in this case games. Our games ...

KFC rolls out 'his and hers' ads for BBQ Rancher burger

By John Reynolds, 14 February 12, 08:30

The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap ... from founder Harland Colonel Sanders unpublished food autobiography found at a storage facility ...

Carol Vorderman fronts Sambucol marketing drive

By Loulla-Mae Eleftheriou-Smith, 18 November 11, 09:27

The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection. The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients ...