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Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Chinese firm acquires majority stake in Weetabix

By John Reynolds, 03 May 12, 04:50

China's state-owned Bright Food company has taken a controlling interest in Weetabix ... Bright Food announced today (4 May) that it had acquired a 60% majority stake in the Weetabix Food Company. The deal values the Weetabix business at 1.2bn. As part of the deal, Bright Food has also ... extend the business into China in partnership with Bright Food." Follow John Reynolds on Twitter ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Morrisons' marketing director Lancaster resigns

By Matthew Chapman, 13 April 12, 10:45

of ambient and frozen, take responsibility for core food grocery, beer, wines and spirits, impulse and frozen. Jamie Winter is becoming commercial director of chilled and all non-food business areas are being ... is currently commercial director for ambient grocery and will continue to report into commercial director ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...

Sainsbury's invests £2m in start-up green energy company

By Rachel Barnes, 22 February 12, 12:07

zero-food-waste-to-landfill policy means that all surplus food waste from stores goes either direct ...

Kellogg beats Diamond Foods to buy Pringles

By John Reynolds, 15 February 12, 04:14

Kellogg has beaten Diamond Foods in the race to buy Procter & Gamble (P&G) snack brand Pringles ... Kellogg purchased Pringles after a similar deal between P G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods. Kellogg's acquisition of Pringles will help it in its plans to become a global player in snacks, as it is in cereal foods. P G and Diamonds Foods ...

KFC rolls out 'his and hers' ads for BBQ Rancher burger

By John Reynolds, 14 February 12, 08:30

The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap ... from founder Harland Colonel Sanders unpublished food autobiography found at a storage facility ...