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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

of existing prices lowered. Packaging will be largely transparent to show off the food with the remaining ... role as a premium food retailer with a growth in shoppers using Simply Foods as their main grocer ... , excellence and inspiration in products. Given their shopper base and food hall dynamics I am sure M S can ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

By Sarah Shearman, 30 April 12, 09:45

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch ... Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...

Premier Foods hails performance of Fuelling Britain campaign

By John Reynolds, 25 April 12, 10:50

Premier Foods has reported a 3.7% sales lift across its eight 'power brands', helped ... However, the company suffered a dip in sales of other brands. Premier Foods today (25 April ... . The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ... sales of Batchelors. In March, Premier Foods disclosed a shift in strategy to focus its efforts ...

We'll Call You - The Co-operative Food

25 April 12, 09:00

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain

Nestle buys Pfizer's baby food unit for $11.85bn

By John Reynolds, 23 April 12, 09:06

Nestle has agreed to buy Pfizer's baby food division for $11.85bn, increasing its hold ... will enable us to deepen our engagement with consumers, offering them a wider choice of nutritious food ... to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business. The acquisition is subject to regulatory approval and is expected to be completed by 2013. Pfizer's baby food ...

Non-food boosts retail sector after unseasonably warm March

By Matthew Chapman, 11 April 12, 11:24

British retailers have benefited from March's warm weather which led to a jump in non-food retail ... Total retail sales were up 3.6% last month (March) compared to March 2011, driven by growth in non-food ... this is additional spending or just shopping which has happened earlier than usual. "Food sales growth continues to be largely underpinned by food inflation rather than by customers buying more. "The overall retail ...

Pepsi enters top 10 grocery brands but Coke still number one

By Loulla-Mae Eleftheriou-Smith, 04 April 12, 11:17

Pepsi has joined the UK's list of top 10 grocery brands for the first time, after it boasted a 10 ... Sales of Pepsi rose by 30.2m to 328.7m in the past year, placing it at number 10 in the UK s biggest selling grocery brands, up one place from last year, according to Nielsen data. It was the only new brand to enter the top 10, as every other brand kept its same position as last year. Coca ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Sainsbury's former 'Good food costs less' strapline. ... registered two variations of the trademark Morrisons. Making good food cost less and a second referring to great food . Although a Morrisons spokeswoman said there were currently no plans to use the line, a source close to the retailer said several slogans were under consideration, with Making good food cost ...