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Lurpak and Last.Fm launch music selector for cooks

By Sarah Shearman, 30 April 12, 08:05

at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... long partnership with The Observer Food Monthly, in a deal brokered by Carat. Follow Sarah ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...

What brands can learn from Caine's Arcade

By Nicola Clark, 26 April 12, 09:00

in 2005, attempted to save Hercules Fancy Grocery in New York by buying every item in the store ...

Premier Foods hails performance of Fuelling Britain campaign

By John Reynolds, 25 April 12, 10:50

Premier Foods has reported a 3.7% sales lift across its eight 'power brands', helped ... However, the company suffered a dip in sales of other brands. Premier Foods today (25 April ... . The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ... sales of Batchelors. In March, Premier Foods disclosed a shift in strategy to focus its efforts ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

within its food division now contain less than one-third saturated fat, while renewably energy now ...

We'll Call You - The Co-operative Food

25 April 12, 09:00

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain

Weight Watchers makes high-street debut with branded store

By Kate Lloyd, 25 April 12, 09:21

personalised weight-loss sessions and selling only its own food and drink. ... the packaging for its 250 Weight Watchers food products this month to make them more identifiable ...

Brand Manager of the Week: Andy Box

25 April 12, 09:00

are your hobbies? Watching live rugby and football, playing golf, eating good food and drinking great ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

concluded his email with: 'PS Crew food is still shit.' Punctuality drive The numbers back up ...

Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum

25 April 12, 12:00

many food companies make a range of products from healthy to confectionery. The McDonald's menu ... ; surely showing food in the context of an active lifestyle is more valid than other options? If the brands ... see why this has been mooted - the powerful influence of the food and drink industry on politics ...