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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix. ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... . Having axed Pepsi Raw in September, following what it called a 'less than successful' grocery roll ...