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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

. What is your favourite pub? The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink ... and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ... to be holed below the waterline. Whatever good things food marketers might have been doing, their pack ... -vulnerable hardest, even marketers of relatively healthy food and drink brands will find themselves on the back foot ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

within its food division now contain less than one-third saturated fat, while renewably energy now ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

a food item, he asks the PR entourage listening in whether he is allowed to say this. He ... on the go, while its whole-bean coffee products have been sold in UK grocery channels since 2006. More ... different sights, different smells and different food.' Favourite brand apart from Starbucks Apple ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more ... -president of the organisation, said relying on the food industry to police its own calories and health advice was "inherently ... of obesity. "We actually agree with doctors, and almost everyone else from food business to mums ...