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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...
Subway out-muscles McDonald's on Facebook
of the most popular UK fast food pages.
Premier Foods backs Great Little Ideas with social media push
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
Adwatch (May 16) Top 20 recall: Bird's Eye
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
Kerry Foods marketing chief Chapman joins Kraft
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
Hovis launches British Farmers Loaf with £3.5m marketing push
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...
Brand Manager of the Week: Thuy Nguyen
a social-media programme when I worked at McCain Foods. If you were a brand what would you ...
Adwatch (May 2) Top 20 recall: Florette
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
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