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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Thai company set for Birds Eye bid

By John Reynolds, 14 May 12, 08:50

A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye ... The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye ... of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ... ,500. Birds Eye said it didn't comment on speculation. It is thought that Charoen Pokphand Foods believes ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

, including food, farms, electrical, pharmacy, banking, legal services and funeral care, to provide ... and The Southern Co-operative Annual Review. River also publishes the Co-operative Food magazine, which ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

By Sarah Shearman, 30 April 12, 09:45

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch ... Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...

Lurpak and Last.Fm launch music selector for cooks

By Sarah Shearman, 30 April 12, 08:05

at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... long partnership with The Observer Food Monthly, in a deal brokered by Carat. Follow Sarah ...