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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix. ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

years ago, the AA s efforts were almost exclusively spent fighting fires. Food, children, alcohol, green ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 April 12, 12:00

that imply food is high quality at low prices - the essence of any supermarket proposition. Morrisons has ... real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more ... -president of the organisation, said relying on the food industry to police its own calories and health advice was "inherently ... of obesity. "We actually agree with doctors, and almost everyone else from food business to mums ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The big four supermarkets and a raft of major food companies have signed up to the Department ... -Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ... will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ... commitment from the food industry. But it is a great step in the right direction and will help million of us ...