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Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans ... ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

recent grocery-share figures. ... The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

shoppers found that grocery and entertainment items are brand-led. Other categories might be more price ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

. Part-way through, an agency employee joined the meeting, saying: 'Oh, how come we've got this food? We ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

the plot in the mid-20th century. At its height, the Co-op accounted for 25% of grocery sales, led ... . It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does that work, both then and now? How can brands be so elastic? Is there something about putting food ...

J2O

By Joe Thomas, 05 May 10, 12:00

result, pubs have been forced to become more 'food-led' than 'wet-led' within this context, to offer ... closely and last week revealed a 'lighter' range for pubs, designed to complement food. Whether ... new audience. Many pubs are becoming increasingly food-led in their approach, but sickly drinks ...

Profile: In the name of the family

By John Reynolds, 27 April 10, 12:01

. It is slightly at odds with reality, however - Warburtons is now the second-biggest grocery brand in the country, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ... , identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ...