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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...

Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...

Jordans & Ryvita calls £6m advertising pitch

By Sara Kimberley, 24 May 12, 10:55

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...

Food & Drink: Take your hat off to Benito's tweet deal

By John Owens, 24 May 12, 09:00

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Where are the Jubilee commercials?

24 May 12, 08:00

it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...

Robin Grant: A man on a digital mission

By Sara Luker, 24 May 12, 08:00

author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...

Fighting the 'will of the web'

By Andrew Escott, Cohn & Wolfe, 24 May 12, 12:00

' are strong. The food and drink sector is a high-profile example of this approach. Over the past few years, a sea change has occurred in the industry thanks to the rise of the slow food movement and concerns about nutrition, food safety and the economy. The relatively level playing field for communicating about ...