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Adwatch Review: Sky HD

10 March 09, 08:30

LONDON - Giles Hedger, group chief strategy officer at Leo Burnett, reviews the latest Sky HD TV ad ... it to the world. Sky HD was powerful before it had even begun. Releasing it into the wild required inch ... without Sky HD, or even one in which televisions are clamouring for higher resolution. We don't need to meet Sky HD's imaginary friend. While no doubt true, we can't be bothered to consider the fact ...

Digital broadcasters in HD battle

By Alex Brownsell, 30 March 10, 12:01

with campaigns backing their HD TV services. ... and PR, it will target football fans planning to watch this summer's FIFA World Cup in HD. The campaign coincides with the launch of an HD service on rival platform Freeview, including content from the BBC, ITV ... who sees a billboard that says, Get the football in free HD'. He then attempts to convince his wife ...

Sky (HD) news channel plan

17 June 09, 12:00

Sky is launching a high-definition (HD) news channel as part of a plan to migrate viewers to its

ITV to launch HD on Freeview

By Sarah Johnson, 10 August 09, 12:00

; mso-bidi-language:#0400;} The broadcaster already airs an HD channel on Freesat but has managed to lease bandwidth the the BBC in order to make a channel on Freeview viable. ITV1 HD should be available in some areas by December. However, HD-ready set-top boxes are not expected to be widely available ...

Sky to launch HD news channel

By Sarah Johnson, 11 June 09, 11:30

LONDON - Sky is launching a high definition (HD) news channel as part a plan to migrate viewers ... -fareast-language:#0400; mso-bidi-language:#0400;} Sky News HD will air in Spring 2010 following an upgrade of its ... . It will be the first UK news channel to broadcast in HD. It will broadcast alongside the existing Sky News channel. Production teams will have to undertake extra training in order to get the most from the HD technology ...

Google introduces HD service for YouTube

09 June 09, 12:00

Google has introduced an HD service for YouTube, YouTube XL, which allows people to watch video

Virgin Media to launch four HD channels

By Sarah Johnson, 13 July 09, 09:30

LONDON - Virgin Media is launching four High Definition (HD) channels to support its existing ... Geographic will be available in HD, with the first channel launching at the end of July. All four channels ... will offer HD content including programmes such as Grey's Anatomy, Dexter and Generation Kill. Live music ... will be available to viewers in HD for the first time. Its content includes Criminal Minds, Ghost Whisperer, Private ...

ASA rules Sky Sports HD ad misleading

By Sarah Johnson, 02 September 09, 09:40

LONDON - BSkyB has been censured for its High Definition (HD) national ad campaign which urged ... of HD. The campaign highlighted the Ashes contest between Australia and England as well as the British ... that if a viewer did not already own a Sky+ HD box they would have to wait up to 12 weeks for installation ... . Sky said that there were different application routes for Sky Sports HD depending on a customer ...

Toshiba runs £3m HD ads

By Staff, 04 November 08, 08:15

LONDON - Toshiba is launching an innovative £3m TV campaign filmed using 200 of its HD camcorders. ... The campaign will high-light the 'upscaling' technology in Toshiba's latest range of TVs, laptops and DVDs, which it claims improves the quality of standard-definition TV pictures to 'near HD'. The ads, which break on 10 November, are the first to feature a visual effect called 'timesculpture', a ...

BSkyB profits up after HD push

By Sarah Johnson, 30 July 09, 10:20

-fareast-language:#0400; mso-bidi-language:#0400;} The company slashed the price of its HD set-top box ... the offer, which was backed by an extensive marketing campaign, Sky has signed up 534,000 HD customers, more ... 1.3m of whom are HD subscribers. This increase has contributed to a revenue increase of more than ...