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Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 12:48

to party with Jesse J at an exclusive event for the brand. One hundred runners-up will win handheld HD ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

or iPad HD. What impact will the "new iPad" have on the market? Ian Fogg, head of mobile at IHS ... iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ... key part, allowing advertisers to deliver HD quality video to promote their products and services ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

Group It will be called the iPad HD due to it having a retina display to match that of the iPhone 4 ... -improved display with full 1080p HD, Apple's A6 processor under the hood and a better camera. Parallel rumours ... tight grip on this market and is great at sandbagging features. The iPad 3 or iPad HD as it may ...

LG readies £11m investment to revive mobile proposition

By Matthew Chapman, 06 March 12, 08:30

The brand plans to run a 5m campaign that will push its new L-Series and LG Optimus 4X HD smartphones and a 6m campaign in April for its TVs. Of the company s mobile performance, Stephen Gater, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a ...

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

the user experience everything in HD, which will include HD video chat through the two-way camera ...

Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Sports game, while Sky has a page for its Sky HD service, promoting the customer service it offers ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

supercomputer and anyone swapping their HD smart screen for a 70s set would think they were watching EastEnders ...

We'll Call You: Netflix

18 January 12, 12:00

, while ours is HD movie quality. Mktg OK. That's interesting. One thing that has been flagged up to me ...

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go, Sky Anytime+, Sky Multiroom and HD. He started at the satellite broadcaster last week. He will work alongside two other brand directors in the new brand management division of the sales and marketing group ...