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Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 12:48

to party with Jesse J at an exclusive event for the brand. One hundred runners-up will win handheld HD ...

LG readies £11m investment to revive mobile proposition

By Matthew Chapman, 06 March 12, 08:30

The brand plans to run a 5m campaign that will push its new L-Series and LG Optimus 4X HD smartphones and a 6m campaign in April for its TVs. Of the company s mobile performance, Stephen Gater, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

supercomputer and anyone swapping their HD smart screen for a 70s set would think they were watching EastEnders ...

We'll Call You: Netflix

18 January 12, 12:00

, while ours is HD movie quality. Mktg OK. That's interesting. One thing that has been flagged up to me ...

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go, Sky Anytime+, Sky Multiroom and HD. He started at the satellite broadcaster last week. He will work alongside two other brand directors in the new brand management division of the sales and marketing group ...

Xbox Kinect joins Sky in placement-deal first

By Sarah Shearman, 07 December 11, 01:37

The first deal of its kind in the UK for both Xbox and Sky, the placement will run in the final episode of the current series of Sky1 HD's sports panel show 'A League of Their Own'. The show features host James Corden alongside team captains Jamie Redknapp and Andrew 'Freddie' Flintoff ...