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LG readies £11m investment to revive mobile proposition

By Matthew Chapman, 06 March 12, 08:30

The brand plans to run a 5m campaign that will push its new L-Series and LG Optimus 4X HD smartphones and a 6m campaign in April for its TVs. Of the company s mobile performance, Stephen Gater, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

supercomputer and anyone swapping their HD smart screen for a 70s set would think they were watching EastEnders ...

Andrew Walmsley on Digital: The shape of TV to come

By Andrew Walmsley, 22 June 11, 12:00

-generation, HD set-top boxes. - Virgin's 1TB TiVo box offers recording of about 500 hours of standard TV or 100 hours of HD TV. The 500GB TiVo box offers 250 hours of standard TV or about 50 hours of HD TV ...

LG 3D TVs boosted by Sky marketing push

By Daniel Farey-Jones, 03 September 10, 09:41

Sky is to start broadcasting its 3D channel on 1 October, but it is unclear how many of the 2.9 million customers who have the Sky+HD box capable of receiving the channel also have a 3D TV to watch ... back in 2005 when the pay-TV company mounted in an awareness push for its nascent HD offering. LG ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

Sky HD, Mullock has a lot on her plate. Advice: 'Be really proactive when you are starting out ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

commitment to investing in the brand. He said: "The HD story needs to be told, more people are spending more ...

Sector Insight: TVs

By Jane Bainbridge, 22 September 09, 08:30

-than-life viewing, HD is now a key driver. Sales of TV sets bigger than 26in have dropped by 40% since 2004, but HD-ready sets are gaining ground. One- third of the UK adult popu lation now has an HD-ready set ... in similar ways. Last year it introduced the Scarlet LG70, an HD LCD set that includes both an Intelligent ...

Panasonic in Avatar 3D sponsorship

By Sarah Johnson, 24 August 09, 01:50

in 2010. Panasonic's technology will enable viewers to watch 3D stereoscopic video in full 1080p HD ... D. Once 3D equipment is available in homes Panasonic predicts around 100 3D HD films will be made ...

Xbox, Sky and BT Vision fight for digital home front

By Meg Carter, 25 November 08, 12:50

to be downloaded via broadband. Apple, meanwhile, has Apple TV, which enables users to download HD movies, music ...

Toshiba runs £3m HD ads

By Staff, 04 November 08, 08:15

LONDON - Toshiba is launching an innovative £3m TV campaign filmed using 200 of its HD camcorders. ... The campaign will high-light the 'upscaling' technology in Toshiba's latest range of TVs, laptops and DVDs, which it claims improves the quality of standard-definition TV pictures to 'near HD'. The ads, which break on 10 November, are the first to feature a visual effect called 'timesculpture', a ...