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Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 12:48

to party with Jesse J at an exclusive event for the brand. One hundred runners-up will win handheld HD ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

supercomputer and anyone swapping their HD smart screen for a 70s set would think they were watching EastEnders ...

PepsiCo invests in tech start-ups to increase innovation

By Nicola Clark, 04 October 11, 08:30

.shahmoon.com Shahmoon TV uses transferable 46" HD video posters to bring big-screen advertising to small scale shops ...

Carlsberg and Sky join for on-pack promotion

By Alex Brownsell, 05 October 10, 03:28

The activity, created by marketing agency Billington Cartmell, offers consumers the opportunity to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg Export. Packs include a 47-inch LG 3D TV, a SKY+HD Box, a year s subscription to Sky World and Sky+HD ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

Sky HD, Mullock has a lot on her plate. Advice: 'Be really proactive when you are starting out ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

commitment to investing in the brand. He said: "The HD story needs to be told, more people are spending more ...

Next-generation 3D programming to provide opportunities for advertisers in 2010

By Fiona Ramsay, 24 November 09, 08:30

LONDON - Viewers are still getting to grips with HD TV, but 3D TV technology is already coming ... , entertainment and sport, next year. It will be available via the current generation of Sky+HD set-top boxes ... year of 3D'. 'I think the next-generation 3D will be big,' says Wells. 'It is a leap beyond HD ...

Marketing Mix: We'll call you - Freesat

13 May 08, 12:00

've heard a little about Freesat? Mktg: Yes, is it HD? I have an HD TV. Freesat: Yes, we do HD boxes ... will be automatically added, so over time we'll have 200. The HD channels are BBC HD, and over the next few weeks we'll have ITV HD. Mktg: So there's no subscription? Freesat: No, there's just a one-off payment ...