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Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go, Sky Anytime+, Sky Multiroom and HD. He started at the satellite broadcaster last week. He will work alongside two other brand directors in the new brand management division of the sales and marketing group ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

commitment to investing in the brand. He said: "The HD story needs to be told, more people are spending more ...

Virgin Media and Sky step up rivalry with 'reasons to switch' campaigns

By Fiona Ramsay, 30 October 09, 10:18

free Sky Broadband, cheap calls, TV packages and HD as reasons to switch. Virgin Media has launched a campaign stating: Reasons to be with Virgin Media? Take your pick.' Virgin claims Sky's HD channels ...

LG campaign to focus on hero products

By Fiona Ramsay, 08 September 09, 08:30

Andrew Warner slammed industry terms such as 'HD-ready' as 'meaningless jargon'. Ads will feature a ...

We'll Call You - Sky

By Staff, 02 June 09, 08:30

LONDON - Marketing's Mystery Caller had gone HD, or at least we thought they had. Would Sky finally ... about the HD box or the Sky+ box? Mktg - The Sky+ HD box. We don't use the Sky+ box any more. [Gives ...

Virgin Media's new customer growth slows

By Fiona Ramsay, 05 May 09, 11:00

started to add more HD channels to its channel line-up, and is currently negotiating with several broadcasters with a view to launching at least five new HD channels in the third quarter of 2009. Virgin ...

Adwatch Review: Sky HD

10 March 09, 08:30

LONDON - Giles Hedger, group chief strategy officer at Leo Burnett, reviews the latest Sky HD TV ad ... it to the world. Sky HD was powerful before it had even begun. Releasing it into the wild required inch ... without Sky HD, or even one in which televisions are clamouring for higher resolution. We don't need to meet Sky HD's imaginary friend. While no doubt true, we can't be bothered to consider the fact ...