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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

and perversely rips value from the heart of its categories. And copycat brands with me-too claims and own ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...

Adwatch (April 4) ) top 20 recall: The Guardian

By Gareth James, Executive creative director, TMW, 04 April 12, 12:00

cases, fairy tales warm the heart for their ability both to delight and terrify. The Guardian's first ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

community at its heart with the nomination of deserving torch-bearers. You get the relevance of the brand ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

Digital is heralded by marketers for its measurability, with last-click attribution at the heart of their tool-kit. As digital becomes more fragmented and the number of consumer touchpoints online and offline continue to grow, last-click and other attribution models are under pressure to deliver the answers ...

Adwatch (Feb 29) top 20 recall: Virgin Media

By Seb Royce, executive creative director, glue Isobar, 29 February 12, 12:00

of reliability, the hearts and minds of broadband users will be won on speed. BT has invested more than 2bn ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer. The ad, which broke yesterday (5 February), features the established Aardman-created Change4Life figures ...

Diet Coke updates Love it Light activity

By Loulla-Mae Eleftheriou-Smith, 11 January 12, 08:00

demonstrates the brand s light-hearted attitude and appeals to young, fun-loving women. "Elsewhere, we ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations. David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...